In today’s market environment, companies have become more aware of the importance of brands. A brand was primarily used by a company to differentiate products or services from its competitors. However, with the increase of mass media and consumer demand, the concept of brand has evolved to also be associated with
satisfaction, reliability, emotions and... lifestyle. Aperol brand
(credits to Campari Group) targeted our mid range 32 m.
Ferris Wheel as a valuable element to make its
italian events tour memorable, increasing awareness, association and positive feeling.
Have a look at the video posted on our Linkedin!
Cheers... 🥂